Privacy Policy
Nakedbee.com (the “Website”) is a specialty skincare and personal care company (“we,” “us” or “our”). This Website Privacy Policy (“Policy”) is intended to inform you about the personal information we collect and process along with your rights and the choices that you have in relation to your data. This information may be updated from time to time.
Types Of Data We Collect
We collect personal and non-personal information in a variety of ways, depending on how you interact with The Naked Bee across our websites, social media platforms, mobile apps, email communications, and advertisements. This may include:
· Information You Provide Directly When You:
o Sign up for emails or marketing communications
o Register for an account on our site
o Make a purchase or return
o Leave product reviews or feedback
o Enter sweepstakes, surveys, or promotions
o Contact customer service or participate in a live chat
o Apply for employment
o Enroll in rewards or loyalty programs
Depending on the interaction, the information may include your name, email, phone number, address, birthdate, payment information, demographic data, and user-generated content.
· Information About Your Device & Usage:
o IP address and browser type
o Device identifiers and operating system
o Website usage data (pages viewed, items clicked, search queries)
o Email engagement metrics (opens, clicks)
o General location data, such as ZIP code or city
This helps us understand and improve user experience and site performance.
· Cookies and Tracking Technologies Are Used To:
o Remember preferences and shopping cart contents
o Measure marketing effectiveness (e.g., ad click-throughs, conversions)
o Track browsing behavior and product interests
o Enable features like autofill and location services
o We use tracking technologies such as Meta Pixel and TikTok Pixel to collect information about how you interact with our website and ads.
§ Data collected through these pixels may be shared with Meta Platforms, Inc. and TikTok Inc., and used in accordance with their respective privacy policies. You can manage cookie preferences via your browser settings.
§ You can learn more or opt out by visiting:
· Information From Other Sources:
o We may receive data from platforms like Facebook, Instagram, and TikTok about your interactions with our ads, including whether you viewed or engaged with our content. This data helps us optimize our campaigns and understand audience behavior. In some cases, we may use hashed identifiers (e.g., encrypted email addresses) to match user activity across different platforms and devices.
o Marketing partners or data brokers that provide us with demographic, interest-based, or inferred behavioral data (such as product preferences, age range, gender, or household income)
o Affiliates, retailers, or other partners who help us deliver relevant content and advertising.
This helps us personalize your experience and reach customers likely to be interested in our products.
How The Data Is Used & Processed
We use the personal and non-personal information we collect for a variety of business, legal, and operational purposes, including:
· To Provide & Manage Services:
o Process and fulfill your orders, transactions, and returns
o Deliver customer service and support
o Maintain your account and preferences
o Respond to your inquiries, comments, reviews, or requests
o Manage your participation in promotions, contests, loyalty programs, or surveys
o Administer job applications or employment inquiries
· To Personalize & Enhance Your Experience:
o Customize product recommendations and content
o Tailor our communications to your interests and preferences
o Display relevant ads and offers through cross-channel marketing, including online, email, direct mail, and even smart-TV or app-based communications
We may combine data from multiple sources—such as your purchase history, cookie identifiers, email address, or mobile data—to deliver more relevant experiences. These combinations may enable us to identify and reach "lookalike" audiences with similar interests.
· For Marketing & Advertising:
o Send promotional emails, offers, updates, or event invites
o We may use tracking pixels (including TikTok Pixel and Meta Pixel) to show you personalized ads based on your interaction with our website and other platforms. This allows us to deliver more relevant ads and limit the frequency of ad exposure. We also use this data to analyze ad performance and improve future marketing efforts.
· For Analytics & Business Intelligence:
o Analyze shopping and browsing behavior to improve products, services, and website functionality
o Conduct internal research and user experience testing
o Monitor website traffic and campaign performance
· For Legal & Security Purposes:
o Protect the rights, safety, and security of The Naked Bee, our customers, and third parties
o Comply with applicable laws, regulations, and legal processes (e.g., subpoenas or court orders)
o Prevent fraud, abuse, or unauthorized transactions
· As Otherwise Disclosed Or Consented:
We may use your information for other purposes that are clearly disclosed at the time you provide the data or with your explicit consent.
How We Share & Disclose Information
We may share your personal information with third parties in the following ways, and only as permitted by law:
· With Service Providers & Business Partners
We share information with vendors and partners who help us operate, improve, and deliver our services. These parties are only given access to the information necessary to perform their specific functions on our behalf. This includes:
o Shipping and fulfillment providers
o Payment processors
o Website hosting and technical support teams
o Marketing and advertising vendors (including for analytics and behavioral advertising)
o Survey administrators, loyalty/rewards program facilitators, and product review platforms
o Fraud prevention and cybersecurity partners
o Employment application service providers
o Social Media Pixel Platforms such as Meta and TikTok
· For Cross-Channel Advertising & Marketing
We may combine your information—such as your email address, cookies, or device identifiers—with data from other sources to deliver relevant ads and promotions via different channels, including:
o Online Display Ads
o Social Media
o Email and SMS
o Direct Mail
o Connected TV (CTV) or smart devices
This may include identifying your interests or demographic characteristics to tailor content and ads on our sites or elsewhere. Some data collection may occur automatically before you submit a form (e.g., via web forms or tracking pixels), and may trigger personalized marketing messages.
We and our advertising partners may also use hashed email addresses or other non-identifiable information to link your activity across devices and platforms.
· In The Event Of A Business Transfer
If our business is involved in a merger, acquisition, sale, bankruptcy, or other change in corporate structure, your information may be transferred as part of that transaction. We and our advertising partners may also use hashed email addresses or other non-identifiable information to link your activity across devices and platforms.
· As Required By Law Or To Protect Rights
We may disclose information:
o To comply with legal obligations, court orders, or government requests
o To enforce our terms and conditions
o To protect the rights, safety, and property of The Naked Bee, our customers, and others
o To investigate or prevent suspected fraud or illegal activity
· With Third Parties In Co-Sponsored Activities
If you participate in a contest, sweepstakes, or other co-branded promotion, we may share the information you provide with our third-party partners. Their use of your data will be subject to their own privacy policies.
· With Your Consent
We may share your information with other third parties for additional purposes with your explicit permission.
· For Behavioral Advertising
While we do not “sell” your personal information for money, we may share it for targeted advertising purposes, which may be considered a “sale” under some privacy laws.
How We Protect & Retain Your Information
We take your privacy and data security seriously. To protect your personal information, we implement a combination of technical, organizational, and administrative safeguards designed to guard against unauthorized access, loss, misuse, or alteration. These measures include internal policies focused on data security, breach response, user rights, and data retention.
That said, no system can guarantee complete security. Transmission of data over the internet and electronic storage involves inherent risks. If a data breach occurs that affects your personal information, we will notify you as required by applicable law, using electronic, written, or telephonic communication when permitted.
If you create an account or register on our website, you are responsible for maintaining the security of your login credentials. We recommend choosing a strong, unique password and logging out after each session. You should notify us promptly if you suspect any unauthorized use of your account or breach of your credentials.
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including legal, regulatory, or operational requirements. Retention decisions are guided by the nature and sensitivity of the information, the risk of harm from its misuse, and our legal obligations.
Please note that if you choose to participate in public or interactive sections of our websites—such as reviews, forums, or blogs—any information you post may be visible to others and is not covered by this Privacy Policy. We advise against sharing personal or sensitive information in these areas. Use of these features is governed by our Terms of Use, which can be accessed on our website.
Cookies & Tracking Technologies
We use a range of tracking technologies—including cookies and analytics tools—to enhance your browsing experience and better understand how visitors interact with our website.
· Cookies
Cookies are small data files placed on your device that help store user preferences, track shopping cart contents, and analyze site traffic. These cookies may also be used to deliver personalized advertising. You can manage cookie preferences through your browser settings. Disabling cookies may limit functionality on our website. Learn more about cookies and how to control them at www.allaboutcookies.org.
· IP Addresses and Device Data
When you visit our website, we may log your IP address and gather other data such as browser type, operating system, referral source, and general usage behavior. For users on mobile devices, we may collect unique identifiers and approximate geolocation information if enabled.
· Analytics and Advertising
We use third-party services such as Google Analytics to gather information about website use, including pages visited and referring sources. These tools use cookies to distinguish individual users. You can opt out of Google Analytics tracking by disabling cookies or installing Google’s opt-out browser add-on.
We may also partner with advertising providers to deliver targeted ads based on your interests. You can opt out of such interest-based advertising through tools provided by the Network Advertising Initiative or the Digital Advertising Alliance.
· Third-Party Pixels and Ad Targeting
Our website uses third-party tracking technologies, such as Meta Pixel and TikTok Pixel, which may collect data about your interactions with our site. These technologies allow us and our advertising partners to:
o Serve targeted advertisements on platforms like Facebook, Instagram, and TikTok
o Analyze the performance of our advertising
o Create audiences based on user behavior (e.g., pages viewed or products purchased)
This data may be combined with other information (such as your email address or phone number, in hashed form) to deliver advertising across devices. You can manage your ad preferences through the privacy settings on each platform or by using industry-wide opt-out tools.
Your Privacy Choices
You have a range of rights and choices when it comes to your personal information. Depending on where you live, your rights may include:
· Access and Correction
You can request access to your personal information and ask us to correct inaccurate or outdated data. Some account settings may be editable directly through your profile. For other requests, please contact us as described in the “Contact Information” section.
· Deletion and Restriction
You may ask us to delete your personal data or limit how it is used. While we will honor such requests as required by law, some information may need to be retained for legal or operational reasons.
· Objection and Consent Withdrawal
In certain cases, you can object to the processing of your data or withdraw previously granted consent. Doing so may affect your access to some services.
· Marketing Opt-Outs
You may opt out of receiving promotional emails by clicking “unsubscribe” at the bottom of those messages.
· Cookie Settings
Most browsers allow you to manage or disable cookies. Note that blocking cookies may affect site functionality. For more information or to adjust preferences, visit the “Cookie Settings” link available on our site.
Please be aware that opting out of marketing or tracking does not prevent us from sending service-related communications, such as order confirmations or customer service responses.
Other Important Information
· Children’s Privacy
Our website and services are not intended for children under the age of 18. We do not knowingly collect personal information from individuals under 18 without verified parental consent. If we learn that we have collected information from a child under the age of 16, we will delete that information promptly, except where necessary to respond to an inquiry from the child or their parent/guardian.
· Third Party Applications and Websites
Our website may contain links to third-party websites or applications. We are not responsible for the privacy practices or content of those third parties. Your interactions with these platforms are governed by their respective privacy policies.
Privacy Rights
· Opt-Outs
You can opt out of receiving marketing communications from us at any time by calling 888-760-7190, emailing support-dtc@nakedbee.bz, or using the contact options on our website. Opting out will not affect our ability to contact you regarding transactional or compliance-related matters (e.g., order confirmations, returns).
You may also opt out of interest-based advertising by visiting:
These opt-outs are cookie-based, so you'll need to opt out again if you delete cookies or use a different device or browser.
· U.S. State Privacy Laws
o California Residents - Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents have rights including:
§ Right to Know the categories and specific pieces of personal information we collect.
§ Right to Delete personal information we have collected, with exceptions.
§ Right to Opt-Out of the sale or sharing of personal information.
§ Right to Correct inaccurate personal information.
§ Right to Limit Use of Sensitive Information for necessary business purposes.
§ Right Not to Be Discriminated Against for exercising these rights.
§ Shine the Light
· We do not share personal information with third parties for their own direct marketing purposes, as defined by California's “Shine the Light” law.
o Nevada Residents
§ Nevada residents may request that we do not sell their personal data under Nevada law (SB 220). While we do not currently sell data as defined under that law, you can request to be added to our “Do Not Sell My Data” list by emailing support-dtc@nakedbee.bz with “Do Not Sell My Data” in the subject line.
Financial Incentives
We may offer programs (e.g., discounts, promotions) that provide benefits in exchange for your personal information. Participation is voluntary, and you may withdraw at any time. The value of the data is reasonably related to the benefits offered and the expected increased engagement or loyalty of participating consumers.
Updating Your Information
To keep your data accurate, please update your contact and preference information with us as needed by contacting our customer service.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to meet legal, regulatory, or operational requirements. Once we no longer have a business, legal, or marketing need for your data—or upon your request—we will delete it or take steps to de-identify it so it can no longer be associated with you.
The Naked Bee takes appropriate steps to securely destroy personal information and to ensure it is removed from our systems in accordance with applicable legal and regulatory standards.
Changes To This Policy
We may modify or update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. If we make changes, we will post the updated version on our website and may notify you through other means of contact, where appropriate. We encourage you to review this policy periodically to stay informed.
The Naked Bee will always handle your information in accordance with the policy that was in place at the time your data was collected, unless we obtain your consent to use it differently. If we intend to use your personal information in a manner materially different from what was stated when it was collected, we will notify you in advance and give you the choice to opt out of such new uses.
Questions or Concerns (Contact Us)
If you have any questions, concerns, or complaints about how we handle your personal information, or if you would like to exercise any of your privacy rights, we encourage you to contact us through one of the following methods:
- Call our Customer Department at 888-760-7190
- Email us at support-dtc@nakedbee.bz
If you have a disability and need access to this Privacy Policy in an alternative format, please reach out using any of the contact methods above. We will make reasonable efforts to accommodate your needs.
If you are not satisfied with our response, you may have the right to lodge a complaint with your local or national data protection authority.
Last Updated and Effective Date: June 16, 2025